Sports, in many ways, helped put Augusta State on the map.
When the men’s basketball team played for the NCAA Division II championship on CBS in 2008, a national audience was exposed to our school. That event created more awareness of the university than any other in its history, at least until Jennifer Keeton became fodder for talking heads on “The O’Reilly Factor.”
If you lived around here in ‘08, you saw how many Augusta State license plates and “I love ASU” car magnets started popping up following the Jaguars’ historic run. After languishing for years as a commuter university with little discernible school spirit, Augusta State now had a serious and fervent fan base.
Suddenly, being a Jaguar was cool. Consecutive Division I national championships by the men’s golf team in 2010 and 2011 made being a Jaguar cooler still. Those titles also confirmed Augusta State’s standing as a legitimate brand in the college sports world. With a new name as the result of its merger with Georgia Health Sciences University, Augusta State will soon be taking on a very different identity. For loyal Jaguar sports fans, the approval of the clunky “Georgia Regents University” title brings about an abrupt end to a brilliant era of Augusta State athletics.
The point of this column is not to castigate the new name for the university. That’s been done to death in the days following the announcement of the Georgia Regents handle. (But it really is a sucky name, isn’t it?) Rather, I want to speak for the current and former players and coaches of the Jags’ athletic teams who are, as legendary men’s golfer Carter Newman put it, “heartbroken” over the loss of the Augusta State name.
Sports are not the primary mission of a university nor should they be. But that does not mean their importance in raising a school’s profile should be ignored or minimized. It would have been nice to have seen a name chosen that retained “Augusta” in the title to at least indirectly honor the contributions of the athletic teams that have made people proud to wear the blue and white.
A new name, even one so radically different, does not erase the remarkable accomplishments of the Jags’ athletic programs over the last half decade. The hard-won trophies and banners will still be proudly displayed at Christenberry Fieldhouse. The record books will still acknowledge Augusta State’s championships. Most importantly, Jaguar fans will always have the memories of those glorious triumphs.
But the uniforms will be different. The trademark “A” logo will be no more. The “A-S-U” chants at sporting events will have to be replaced. In many ways, Jaguar fans will feel like they will be having to adopt a new set of teams. It’s highly unusual, though not unprecedented, for a school that lays claim to an NCAA championship to undergo such a significant name change.
Texas Western made history in 1966 when it became the first school to win a men’s basketball championship with an all-black starting lineup. It was such a paramount moment in collegiate sports history that it inspired a feature film, “Glory Road,” four decades later.
Today, the former Texas Western is known as the University of Texas at El Paso (commonly referred to as “UTEP”). UTEP alumni have doubtlessly had to educate many basketball fans unfamiliar with that school’s name change of the fact that the revered ‘66 Texas Western team is, in fact, a part of UTEP’s history.
Maybe one day some down-on-his-luck director will make a boilerplate sports movie about a small, underdog school made up of scrappy overachievers shocking the college-golf world by defeating powerhouses Oklahoma State and Georgia for national championships in back-to-back seasons.
Should that day come, it will be a real shame we’ll have to explain to people, “Yeah, that was us.”